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Communicating through video since 1986…
BTK Communications Group, a certified woman-owned business, produces and directs video, audio and multimedia programs, using the latest technologies available. Our commitment to excellence drives compelling, impactful results.
Our current customers range from small to large companies, including international leaders in the communications and biopharmaceutical industry.
Excellence is the result of decades of experience.
What sets us apart is our decades of experience. Experience with video, production and communication. Experience with the evolving corporate and healthcare arena, and experience with legal and regulatory professionals. This experience breeds efficiency and excellence. We’ve stayed small on the inside, and built great networks of partners on the outside. For us, low overhead means more cost effective productions.
We work smart. And fast. No layers. Low overhead. We simplify the process to make it as easy as possible to fulfill your vision. We listen to you and discuss your needs up front. You can direct us every step of the way, or let us run with the project and we will provide you with updates at logical intervals.
We have cultivated partners and resources around the world for over 25 years. We involve them as needed; to assure that you get everything you are hoping for – at the best possible price. And today, that’s what we all expect.
YOU BENEFIT FROM:
If you’re looking to solve a communications need through video or multimedia, BTK Communications is the first place to look.
You can be confident that we’ll take care of you. It’s that simple.
BTK Communications produces videos for product launch meetings, regional and national sales meetings, and virtual meetings. Whether it is a splashy theme video or animation to start off your meeting with a bang, an intricate training program shown to break-out group workshops, patient stories to reinforce why the stakeholders are there, or a motivational ‘experience” video to charge up the troops, BTK Communications can help reinforce your messages to help make your meeting a memorable success. We’ve also produced videos on-site during meetings for dynamic day to day updates, rousing meeting closing videos, as well as post-meeting energy sustaining videos.
It’s their story. It’s our passion. Compelling. Direct. Impactful. Authentic.
BTK Communications produces and directs patient stories with a passion to take it a step beyond, so you care about the patient, relate to their story and feel good about the product or device that has helped to make a difference in their life. We have the compassion, knowledge and insight to ask questions that help them tell their stories, while being sensitive to the legal and regulatory environment facing today’s healthcare community. These stories have been used on the web to help other people in their situation feel more hopeful or encourage people to take the next step to help prevent disease. They have been showcased at national sales meetings to motivate and inspire sales representatives to be more committed to their product’s key messages.
BTK Communications has produced hundreds of internal communication pieces including FDA Approval Announcements, Informational Videos for New Hires, Executive Messages, and Motivational Documentaries for Employees. When you need to Motivate, Recognize, Inspire, and Inform, BTK Communications helps you put a face and a voice to your internal communications.
Web sites help your organization communicate. Adding video elements to your site make that communication more interesting, more visceral, and more personal to the user. Patient and family testimonials drive home how different conditions and diseases can affect people. Compelling animations demonstrate how a medication or device works, so that consumers will feel more comfortable about using it.
Corporate-wide initiatives… responses to news stories… marketing updates… sales results… BTK Communications can help you find dynamic ways to engage your audience and effectively communicate. From sales representatives to executives, manufacturing line workers to administrators; we’ve lived in this environment for over 25 years and continue to grow with it. We design the look and feel based on your audience’s viewing experience – so whether it will play back on an Internet or intranet site, on monitors in the cafeteria or by elevators, or as an e-mail blast, we have a solution for you!
In the pharmaceutical and healthcare industries, physicians, nurses, researchers, and faculty members are the people on the cutting edge of science, statistics, studies, and results, so why not utilize their expertise when communicating your messages? BTK Communications has vast experience working with health care professionals in a variety of disease states and conditions. We can help you add sizzle to your CME programs while maintaining strict oversight regarding regulatory matters. Healthcare professionals add depth and insight to your national sales meeting videos, employee communications, consumer web sites, and peer-to-peer communications. Our experience helps bring their experience to life to add greater impact to your messages.
When you want to reach people all over the country, or in many cases all over the world, BTK Communications helps you deliver a consistent message while saving on travel time and expenses. By clearly showing tested and approved language during sales calls, or how to use a new device, we can save you time and money in the long run. We listen to what you need to communicate and then brainstorm as to the best way to deliver the message within your budget. Additionally, we can translate that message into virtually any language you may need.
When being training on a new product, label, or indication, sales representatives get thrown a lot of information. Many times a video can help in demonstrating “how to do it,” “how to say it,” and why. BTK Communications has been producing sale training videos for years. Whether it’s detailed instructions from Marketing, a Best Practices “this is how I do it” testimonial, or a role play showing how interactions with customers, Sales Training videos will help representatives learn more quickly, and be more fully engaged.
What Our Clients Are Saying
“I love working with Barb. She has a way of making our vision come to life, often in a way that is better than we originally imagined. Her pride, passion and personal accountability shines through on every project we’ve worked on together. And, I can count on it being on time and on budget. I always turn to BTK when I have a video project and have frequently recommended them to others!”
Nancy Donahue, Pharmaceutical Marketing Consultant, Author
“BTK Communications Group has produced engaging, high quality videos for many of our product launches. Barbara is a great director who makes even the most uncomfortable client look and sound great on camera. Her team is highly professional and we enjoy working with them!”
Laura L., Product Director
“As Launch lead, I enlisted BTK to provide a complete video service – from pre-launch teasers, through patient testimonials to instructional training videos. The great thing about BTK is that Barb and her team took the time to really understand our strategy and what we were trying to achieve. This not only made working with them easy, as they are able to align content to message, but the end product really delivered in terms of audience impact.”
Nick H., Product Manager
I have had several opportunities to work with Barbara and her team. As a Sales Training Manager, I was tasked to be innovative in my approach to provide standardized digital training of a promotional piece for a large sales force. Barbara and her team helped me in designing highly interactive, engaging and effective training videos that were extremely well received by the field sales force. I really enjoy working with Barbara for her professionalism, attention to detail, and collaboration across all cross-functional teams. She always knows how to bring my scrambled vision to life even better than how I would have imagined. Barbara’s motto to provide the best content and materials in a cost effective way is what keeps me going back to her.
Meera M. Sales Training Manager, Oncology
Barbara has been producing and directing videos in the healthcare arena since 1986, utilizing the skills gained from being an on-line editor to help “see” the story before the shoot is complete.
Throughout the past 29 years, Barbara has worked very closely with marketing, communications, legal and regulatory personnel at large companies including: GSK, Iroko, Endo and other medical agencies to become an expert in helping people communicate in an authentic way – and one that is very approvable. In other words, she helps people tell their story and stay within the guardrails of the label and of the brand, while reinforcing key messages wherever possible.
Always looking to utilize the latest in production, she calls on her years of extensive experience in production, from her work on a mobile television unit right into the edit room, and is always networking and looking for innovative communication techniques.
Barbara takes pride in offering peace of mind. Peace of mind that your story will be told effectively, efficiently and authentically, with clear communication at the core. Her most gratifying moments come when clients as well as people in front of the camera – whether they are patients, physicians, technical people, employees or the general public – stop and say, “Thank you.” Thank you for making them look good, making the process easy and manageable, and for staying calm in a positive, encouraging way. That makes it all worth it.
Contact: firstname.lastname@example.org, or on mobile: 215.783.3337
Abbey loves to figure things out. Got a problem, she wants to help you solve it. To Abbey, the essence of editing is finding the fastest and best looking solution to every challenge that comes up with a project. She understands your need for accuracy, for connection, and, of course, for getting the best possible result at the lowest possible price. She will do what it takes to help your project reach its full potential.
Abbey has been producing and editing projects at BTK Communications Group since 2002. Previously she served as a supervising editor for Virage, Inc. who partnered with MLB.com–the official website for the Major League Baseball, and also worked as an assistant editor for the Emmy-award winning TV show, Homicide: Life on the Street. Before that, she spent 5 years in the curatorial department at the Museum of Television & Radio in New York City (now called The Paley Center for Media), where she learned to produce and edit, and accumulated vast quantities of knowledge about television and radio, and what makes a good story. As a graduate of the University of Pennsylvania and experience working in both New York and Philadelphia, Abbey brings a sophisticated yet practical approach to your project.
Debbie is a numbers girl who is motivated and results-oriented, offering expertise in managing small to medium sized businesses for over 25 years. Comprehensive achievements encompassing start-up, newly acquired and established firms.
She has held several CFO/COO positions during her career through which she has gained extensive knowledge in a variety of industries including but not limited to retail operations, medical facilities, service industries, and manufacturing concerns. Debbie is an accountant by trade – financial project management is a key strength; evaluating current systems, assessing financial needs and implementing plans for greater efficiency. Her work also incorporates business management, coordinating the establishment of financial infrastructure with the company’s overall mission, plan, and revenue objectives.
BTK Communications Group, LTD. is certified as a women’s business enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today and we can add diversity to your supply chain.