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Communicating through video since 1986…
BTK Communications Group, a certified woman-owned business, produces and directs video, audio and multimedia programs, using the latest technologies available. Our commitment to excellence drives compelling, impactful results.
Our current customers range from small to large companies, including international leaders in the communications and biopharmaceutical industry.
Excellence is the result of decades of experience.
What sets us apart is our decades of experience. Experience with video, production and communication. Experience with the evolving corporate and healthcare arena, and experience with legal and regulatory professionals. This experience breeds efficiency and excellence. We’ve stayed small on the inside, and built great networks of partners on the outside. For us, low overhead means more cost effective productions.
OUR PHILOSOPHY
We work smart. And fast. No layers. Low overhead. We simplify the process to make it as easy as possible to fulfill your vision. We listen to you and discuss your needs up front. You can direct us every step of the way, or let us run with the project and we will provide you with updates at logical intervals.
We have cultivated partners and resources around the world for over 25 years. We involve them as needed; to assure that you get everything you are hoping for – at the best possible price. And today, that’s what we all expect.
YOU BENEFIT FROM:
- Our in-depth understanding of corporate communications with a strong focus and passion for healthcare
- Sensitivity to your needs, as well those of your legal and regulatory environment in which you do business.
- Flexibility to work in your style, so not only are you happy with the results, but you’re happy with the process.
- Our experience working with people. From sales representatives to executives and from patients to key opinion leaders, we’ve enjoyed working with the people who help tell the story.
- Our commitment and dedication to quality. We want the end result to make you proud.
BOTTOM LINE
If you’re looking to solve a communications need through video or multimedia, BTK Communications is the first place to look.
You can be confident that we’ll take care of you. It’s that simple.
TYPES OF VIDEOS
Energize Your Meetings with Video
BTK Communications produces videos for product launch meetings, regional and national sales meetings, and virtual meetings. Whether it is a splashy theme video or animation to start off your meeting with a bang, an intricate training program shown to break-out group workshops, patient stories to reinforce why the stakeholders are there, or a motivational ‘experience” video to charge up the troops, BTK Communications can help reinforce your messages to help make your meeting a memorable success. We’ve also produced videos on-site during meetings for dynamic day to day updates, rousing meeting closing videos, as well as post-meeting energy sustaining videos.
The Patient’s Story
It’s their story. It’s our passion. Compelling. Direct. Impactful. Authentic.
BTK Communications produces and directs patient stories with a passion to take it a step beyond, so you care about the patient, relate to their story and feel good about the product or device that has helped to make a difference in their life. We have the compassion, knowledge and insight to ask questions that help them tell their stories, while being sensitive to the legal and regulatory environment facing today’s healthcare community. These stories have been used on the web to help other people in their situation feel more hopeful or encourage people to take the next step to help prevent disease. They have been showcased at national sales meetings to motivate and inspire sales representatives to be more committed to their product’s key messages.
Employee Communications
BTK Communications has produced hundreds of internal communication pieces including FDA Approval Announcements, Informational Videos for New Hires, Executive Messages, and Motivational Documentaries for Employees. When you need to Motivate, Recognize, Inspire, and Inform, BTK Communications helps you put a face and a voice to your internal communications.
Videos to Enhance Your Website
Web sites help your organization communicate. Adding video elements to your site make that communication more interesting, more visceral, and more personal to the user. Patient and family testimonials drive home how different conditions and diseases can affect people. Compelling animations demonstrate how a medication or device works, so that consumers will feel more comfortable about using it.
Brand Identity and Reputation (Corporate Communications)
Corporate-wide initiatives… responses to news stories… marketing updates… sales results… BTK Communications can help you find dynamic ways to engage your audience and effectively communicate. From sales representatives to executives, manufacturing line workers to administrators; we’ve lived in this environment for over 25 years and continue to grow with it. We design the look and feel based on your audience’s viewing experience – so whether it will play back on an Internet or intranet site, on monitors in the cafeteria or by elevators, or as an e-mail blast, we have a solution for you!
Using Thought Leaders to Communicate
In the pharmaceutical and healthcare industries, physicians, nurses, researchers, and faculty members are the people on the cutting edge of science, statistics, studies, and results, so why not utilize their expertise when communicating your messages? BTK Communications has vast experience working with health care professionals in a variety of disease states and conditions. We can help you add sizzle to your CME programs while maintaining strict oversight regarding regulatory matters. Healthcare professionals add depth and insight to your national sales meeting videos, employee communications, consumer web sites, and peer-to-peer communications. Our experience helps bring their experience to life to add greater impact to your messages.
Role Plays and Demonstrations
When you want to reach people all over the country, or in many cases all over the world, BTK Communications helps you deliver a consistent message while saving on travel time and expenses. By clearly showing tested and approved language during sales calls, or how to use a new device, we can save you time and money in the long run. We listen to what you need to communicate and then brainstorm as to the best way to deliver the message within your budget. Additionally, we can translate that message into virtually any language you may need.
Sales Training
When being training on a new product, label, or indication, sales representatives get thrown a lot of information. Many times a video can help in demonstrating “how to do it,” “how to say it,” and why. BTK Communications has been producing sale training videos for years. Whether it’s detailed instructions from Marketing, a Best Practices “this is how I do it” testimonial, or a role play showing how interactions with customers, Sales Training videos will help representatives learn more quickly, and be more fully engaged.
What Our Clients Are Saying
Nancy Donahue, Pharmaceutical Marketing Consultant, Author
Laura L., Product Director
Nick H., Product Manager
Meera M. Sales Training Manager, Oncology
Barb Radler
CEO, Executive Creative Director
Barb is an established leader in healthcare video production and founded BTK 30+ years ago. She has a clear vision of delivering excellence while making sure there are no smoke and mirrors in the process. Her mindset is that quality is key, and good enough isn’t. She is always striving to push creativity and innovation while understanding that it’s all about capturing and conveying the right message to the right audience.
She has built a team of experts in video production, communication, and design. People say BTK has a team of overachievers, but she will show you BTK’s people-first culture is based on kindness and respect. Barb’s quick thinking and strategic mindset catapulted BTK into the forefront of virtual recordings at the beginning of the pandemic. She uses her coaching, listening, and directing skills to get the most authentic performances out of her on-camera talent, including physicians, patients, executives and sales representatives.
She has extensive experience producing and directing videos and other media including 360-degree virtual reality spaces and national broadcasts. Barb partners with some of the world’s most iconic healthcare companies including GSK, ViiV Healthcare, Bayer and AstraZeneca. She takes pride in giving the same attention and care to the smaller biotechs who may only have one product in their pipeline.
Barb is passionate about giving back. She is actively involved in the Healthcare Businesswomen’s Association and gives of her time to the National Ovarian Cancer Coalition, co-leading a team that raised more money for the Philadelphia chapter than any team in its history.
Contact: bradler@btkgroup.com
Angela Mancini
President, Executive Producer
Angela is an established healthcare video, motion and photography professional. The focus of the last fifteen years of her career has been building out full capability production companies including studios, within an agency environment.
Angela’s vast production background spans from commercial production, reality television, movies and medical agency experience. The work has ranged from testimonials and consumer facing broadcast commercials, photography, Super Bowl, music videos, X-Games, TV, movies, international projects and small local ones too. This experience, combined with her strong collaboration skills, consistently generates high quality work that is memorable while delivering consistent ROI for her clients.
Her areas of expertise include: team building and management, mentoring and leadership of staff; identifying, vetting and developing talent, a proven track record of building “right sized” in house video and photography production teams, art-buying and hands-on producing of live video & photo shoots, video & photography special effects, motion effects and 3D animation.
Angela is passionate about collaboration within BTK and with our clients to identify innovative solutions to creative challenges. She is diligent about relationship building and staying aware of new processes to provide clients with the best options for their creative visions.
Abbey Benowitz
Vice President, Senior Video Producer-Editor
Abbey loves to figure things out. For her the essence of video production is finding the fastest and best-looking solution to every challenge. She understands the need for accuracy, for connection, and – of course – for getting the best possible result that is the most cost-effective.
Before joining BTK, she served as a supervising editor for Virage, Inc. who partnered with MLB.com, and worked as an assistant editor for the Emmy-award winning TV show, Homicide: Life on the Street. Abbey also spent 5 years in the curatorial department at The Paley Center for Media.
Since joining BTK in 2002, Abbey has produced and edited projects related to numerous diseases such as Asthma, Diabetes, HIV/AIDS and Cancer. She is also adept at navigating creative for all the phases of a drug from clinical trials, regulatory and promotional materials.
Contact: abenowitz@btkgroup.com
Chris Kenworthy
Vice President Strategy, Executive Producer-Director
Chris has established himself as a creative storyteller with a keen sense of pace and timing with the ability to tap into the heart and emotion of the story. His work includes promos, commercials, corporate communication and documentaries.
Working in digital media since 1995, Chris has had the opportunity to create countless video projects that have been shown around the world. He understands the powerful messaging that can be created through one photograph, one phrase or a collection of moving images. He’s collaborated with clients like AstraZeneca, EMC, Sonepar, TENA, Wells Fargo, Verizon, and The American Museum of Natural History.
He enjoys being creative with cutting-edge production and post-production technologies to deliver video messaging shown in stadiums, museums, airports, dome theatres, corporate meetings, classrooms and on television.
Chris’s experience with corporate communication comes from both sides of the fence as he worked for years delivering content to clients like GSK, J&J Snack Foods & Geisinger. He then had the opportunity to dive into the insurance space and gained valuable experience while working for TMNA Services where he created videos for Tokio Marine America & Philadelphia Insurance Companies.
Chris brings a relaxed confidence behind the camera whether he is directing CEOs, SMEs, employees or children. He understands there are many perspectives to every story and is passionate about delivering their story in a clear and genuine way.
Contact: ckenworthy@btkgroup.com
Monica Brown
Group Creative Director, Motion Graphics Animator
Monica understands what it takes to inject video productions with elegant and thoughtful graphics. She is committed to excellence and understands what’s required to deliver Regulatory-compliant videos that are engaging and inspire action.
Monica brings her years of motion design and animation experience to BTK. She loves solving design puzzles and enjoys the challenge of bringing ideas to life. Monica embraces collaboration and thrives on the opportunity to work across many platforms, whether its video, interactive media presentations, or live events.
Prior to joining BTK, she served as the graphics department head at Center City Film and Video in Philadelphia. She brought with her an engrained desire for strong working relationships with all team members involved in video production.
Contact: mbrown@btkgroup.com
Debbie Hershman
Finance Director and Contract Administrator
Debbie is a numbers girl who is motivated and results-oriented, offering expertise in managing small to medium sized businesses for over 25 years. Comprehensive achievements encompassing start-up, newly acquired and established firms.
She has held several CFO/COO positions during her career through which she has gained extensive knowledge in a variety of industries including but not limited to retail operations, medical facilities, service industries, and manufacturing concerns. Debbie is an accountant by trade – financial project management is a key strength; evaluating current systems, assessing financial needs and implementing plans for greater efficiency. Her work also incorporates business management, coordinating the establishment of financial infrastructure with the company’s overall mission, plan, and revenue objectives.
Contact: dhershman@btkgroup.com
Joseph Radler
Information Technology
Joseph Radler joined BTK since 2001, providing strategic oversight of Information Technology (IT) activities and working with IT service providers.
Joseph brings 20+ years of experience in the field of IT and has a diverse background in corporate settings, with experience in instructional, and enterprise computing, as well as IT security and audit. He sets IT direction and coordinates infrastructure and service delivery across BTK. He is responsible for all aspects of IT which support enterprise applications, enterprise data, and learning, user support, communications, and information security.
Contact : jradler@btkgroup.com
Gail Cooperman
Marketing
Gail brings a strong commitment to BTK Communications after more than three decades serving clients as a strategic marketing, consulting, and corporate training professional. Gail helps clients identify new opportunities, overcome hurdles, achieve and exceed their goals and forge mutually beneficial partnerships. She has a deep understanding of the importance of loyalty and attention to detail; traits that explain her many very long-term relationships.
Gail pursued her love of learning and teaching and went back to school at night for a Master’s in Leadership Development. Now, on occasion, if Gail is not in the office, she can be found doing her side gig — training at places as varied as corporate, manufacturing, and even the US Navy. But don’t worry, she never takes her eyes off our clients’ deadlines for more than an hour or two.
Some of Gail’s previous roles included co-running an advertising agency, starting the Wellness Programs for Independence Blue Cross in the 1990s, interim director at the Project Management Institute, and Marketing Director for Real Time Tomography.
Contact: gcooperman@btkgroup.com
Certified by WBENC
BTK Communications Group, LTD. is certified as a women’s business enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today and we can add diversity to your supply chain.